April 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are down -1.9% vs. 2021. (+2.2% vs 2020)
Visitors:
Visitation in April 2022 was up +83.9% vs. 2021. (+63.9 vs 2020)
Tasting Room sales:
Tasting room sales in April 2022 were up +55.2% vs. 2021. (+93.7% vs 2020)
Wine Club Total Sales:
Wine Club total sales in April 2022 were up +5.8% vs. 2021. (+13.5% vs. 2020)
Digital+:
Phone/email sales in April 2022 were down -22.0% vs. 2021. (-10.5% vs. 2020). Online sales were down -20.4% vs. last year. (-17.8% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
