Category: Sonoma

Sonoma’s DTC Trends YTD December 2022

Year-over-year, Year-to-date December 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.1% vs. 2021. (+19.7% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+100.7% vs 2020) Tasting Room sales: Tasting room sales YTD were up +6.3% […]

Sonoma’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +3.9% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +7.1% vs. 2021. (+99.8% vs 2020) Tasting Room sales: Tasting room sales YTD were up +6.7% vs. […]

Sonoma’s DTC Trends YTD October 2022

Year-over-year, Year-to-date October 2022 data is from 59 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.5% vs. 2021. (+19.8% vs 2020) Visitors: Visitation YTD was up +9.5% vs. 2021. (+111.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +8.2% vs. […]

Sonoma’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 59 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.0% vs. 2021. (+16.8% vs 2020) Visitors: Visitation YTD was up +7.9% vs. 2021. (+113.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +11.5% vs. […]

Sonoma’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 58 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+20.2% vs 2020) Visitors: Visitation YTD was up +11.8% vs. 2021. (+107.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.2% vs. […]

Sonoma’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+18.1% vs 2020) Visitors: Visitation YTD was up +22.6% vs. 2021. (+113.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.6% […]

Sonoma’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.7% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +29.1% vs. 2021. (+119.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.0% […]

Sonoma’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 53 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.4% vs. 2021. (+23.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +44.2% vs. 2021. (+118.7% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Sonoma’s DTC Trends April 2022

April 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are down -1.9% vs. 2021. (+2.2% vs 2020) Visitors: Visitation in April 2022 was up +83.9% vs. 2021. (+63.9 vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Sonoma’s DTC Trends March 2022

March 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +11.9% vs. 2021. (+20.2% vs 2020) Visitors: Visitation in March 2022 was up +107.5% vs. 2021. (-0.7% vs 2020) Tasting Room sales: Tasting room sales in March 2022 were up […]