Category: Sonoma

Sonoma’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 58 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+20.2% vs 2020) Visitors: Visitation YTD was up +11.8% vs. 2021. (+107.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.2% vs. […]

Sonoma’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+18.1% vs 2020) Visitors: Visitation YTD was up +22.6% vs. 2021. (+113.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.6% […]

Sonoma’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.7% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +29.1% vs. 2021. (+119.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.0% […]

Sonoma’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 53 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.4% vs. 2021. (+23.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +44.2% vs. 2021. (+118.7% vs 2020) Tasting Room sales: YTD Tasting room sales […]

Sonoma’s DTC Trends April 2022

April 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are down -1.9% vs. 2021. (+2.2% vs 2020) Visitors: Visitation in April 2022 was up +83.9% vs. 2021. (+63.9 vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]

Sonoma’s DTC Trends March 2022

March 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +11.9% vs. 2021. (+20.2% vs 2020) Visitors: Visitation in March 2022 was up +107.5% vs. 2021. (-0.7% vs 2020) Tasting Room sales: Tasting room sales in March 2022 were up […]

Sonoma’s DTC Trends February 2022

February 2022 data is from 45 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +176.3% vs. 2021. (-20.6% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +120.2% vs. 2021. (+4.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Sonoma’s DTC Trends January 2022

January 2022 data is from 46 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in January 2022 was up +759.9% vs. 2021. (-27.5% vs 2020) Tasting Room sales: Tasting room sales in January 2022 were up +310.9% vs. 2021. (-2.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]

Community Intelligence Report for Sonoma Valley Wine Association

Community Intelligence Report for Sonoma Valley Region – April 2021

Sponsored by Sonoma Valley Vintners and Growers Not Yet A Sonoma Valley Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. Sonoma Valley Story of April (*note that only wineries with complete and accurate data for 2019 and 2020 are included) To receive the Full PDF Report […]

Community Intelligence Report for Sonoma Valley Wine Association

Community Intelligence Report for Sonoma Valley Region – March 2021

Sponsored by Sonoma Valley Vintners and Growers Not Yet A Sonoma Valley Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. Sonoma Valley Story of March (*note that only wineries with complete and accurate data for 2019 and 2020 are included) To receive the Full PDF Report […]