March 2022 data is from 41 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +11.9% vs. 2021. (+20.2% vs 2020)
Visitors:
Visitation in March 2022 was up +107.5% vs. 2021. (-0.7% vs 2020)
Tasting Room sales:
Tasting room sales in March 2022 were up +72.2% vs. 2021. (+32.8 vs 2020)
Wine Club Total Sales:
Wine Club total sales in March 2022 were up +12.3% vs. 2021. (+21.6% vs. 2020)
Digital+:
Phone/email sales in March 2022 were down -18.9% vs. 2021. (+15.8% vs. 2020). Online sales were down -21.8% vs. last year. (+4.1% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
