February 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +93.7% vs. 2021. (-1.6% vs 2020)
Tasting Room sales:
Tasting Room sales in February 2022 were up +61.4% vs. 2021. (+39.7% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were up +3.8% vs. 2021. (+50.7% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -19.2% vs. 2021. (+45.1% vs. 2020). Online sales were down -10.4% vs. last year. (+110.0% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
