January 2022 data is from 46 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Visitors:
Visitation in January 2022 was up +759.9% vs. 2021. (-27.5% vs 2020)
Tasting Room sales:
Tasting room sales in January 2022 were up +310.9% vs. 2021. (-2.3 vs 2020)
Wine Club Total Sales:
Wine Club total sales in January 2022 were up +4.8% vs. 2021. (+10.6% vs. 2020)
Digital+:
Phone/email sales in January 2022 were down -38.4% vs. 2021. (-0.7% vs. 2020). Online sales were down -31.7% vs. last year. (+28.1% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
