Year-over-year, Year-to-date July 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +16.0% vs. 2021. (+33.3% vs 2020) Visitors: Visitation YTD was up +4.3% vs. 2021. (+93.8 vs 2020) Tasting Room sales: Tasting room sales YTD were up +35.4% vs. […]
Category: News
Lodi’s DTC Trends YTD July 2022
Year-over-year, Year-to-date July 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +13.2% vs. 2021. (+27.4% vs 2020) Visitors: Visitation YTD was up +9.6% vs. 2021. (+76.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.7% vs. […]
Central Coast’s DTC Trends YTD July 2022
Year-over-year, Year-to-date July 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.1% vs. 2021. (+30.7% vs 2020) Visitors: Visitation YTD was up +3.6% vs. 2021. (+78.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up […]
Lodi Town Hall: How To Improve Our Tasting Room Average Order Values
Community Benchmark partnered with WISE Academy to host Lodi Town Hall on July 26th. In addition to presenting the latest Lodi & Industry Trends, we had a LIVELY discussion of Strategies & Tactics to improve Tasting Room Average Order Values. Below are the highlights of what Lodi wineries discussed as their favorite ideas of what […]
Overall DTC Trends YTD June 2022
Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through June 2022 (vs. 2021 and 2020): Amador Central Coast Lake County Lodi Napa Oregon Sonoma Temecula Walla Walla (WA) ALL REGIONS: Year-over-year, Year-to-date June 2022 data is from over 450 wineries across all the regions which participate […]
Walla Walla’s DTC Trends YTD June 2022
Year-over-year, Year-to-date June 2022 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.9% vs. 2021. (+39.0% vs 2020) Visitors: Visitation YTD was up +5.4% vs. 2021. (+168.6% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +0.7% […]
Temecula’s DTC Trends YTD June 2022
Year-over-year, Year-to-date June 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.5% vs. 2021. (+46.4% vs 2020) Visitors: Visitation YTD was up +13.9% vs. 2021. (+93.2% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +16.6% vs. 2021. […]
Sonoma’s DTC Trends YTD June 2022
Year-over-year, Year-to-date June 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.7% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +29.1% vs. 2021. (+119.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.0% […]
Oregon’s DTC Trends YTD June 2022
Year-over-year, Year-to-date June 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -0.9% vs. 2021. (+32.1% vs 2020) Visitors: Visitation YTD was down -7.1% vs. 2021. (+43.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +7.8% vs. 2021. […]
Napa’s DTC Trends YTD June 2022
Year-over-year, Year-to-date June 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.9% vs. 2021. (+30.9% vs 2020) Visitors: Visitation YTD was up +14.0% vs. 2021. (+102.5% vs 2020) Tasting Room sales: Tasting room sales YTD were up +46.6% […]