Year-over-year, Year-to-date July 2022 data is from 30 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +1.8% vs. 2021. (+35.4% vs 2020)
Visitors:
Visitation YTD was up +1.8% vs. 2021. (+123.0% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -4.2% vs. 2021. (+132.8% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +12.1% vs. 2021. (+38.3% vs. 2020)
Digital+:
Phone sales YTD were down -22.2% vs. 2021. (-40.8% vs. 2020). Online sales YTD were down -20.7% vs. last year. (-34.7% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
