Year-to-date, year-over-year data is from 73 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Visitors: Visitors are up +46.1% vs. last year. (-1.9% vs. 2019) Tasting Room sales: Tasting room sales are up +61.1% vs. last year. (+31.3% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +10.9% […]

Year-to-date, year-over-year data is from 43 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitors are up +98.3% vs. last year. (-17.8% vs. 2019) Tasting Room sales: Tasting room sales are up +89.2% vs. last year. (+5.8% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +5.8% vs. last […]

Year-to-date, year-over-year data is from 30 tasting rooms across Lodi, CA which participate in Community Benchmark. Visitors: Visitors are up +83.7% vs. last year. (-16.2% vs. 2019) Tasting Room sales: Tasting room sales are up +36.3% vs. last year. (+3.9% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +9% vs. last […]

Year-to-date, year-over-year data is from 30 tasting rooms across Walla Walla WA which participate in Community Benchmark. Visitors: Visitors are up +69.8% vs. last year. (+17.9% vs. 2019) Tasting Room sales: Tasting room sales are up +75.3% vs. last year. (+30.6% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +19.2% vs. last […]

Year-to-date, year-over-year data is from 15 tasting rooms across Willamette Valley, OR which participate in Community Benchmark. Visitors: Visitors are up +75.4% vs. last year. (-2% vs. 2019) Tasting Room sales: Tasting room sales are up +47% vs. last year. (+46.4% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +25.1% vs. last […]

We are very excited to announce our new Opportunities Tab! The new Opportunities tab highlights your potential growth opportunities calculated as the revenue possible if your TrueTrend were growing at the same rate as your peers on this metric.  This feature in beta and we encourage your feedback (see the link on the Opportunities tab for […]

Understanding your True Trend TM Are you growing faster, on-trend, or slower than your peers?  We help you understand your comparative growth with our True Trend. ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers. LEARN MORE at www.CommunityBenchmark.com.

Take a deeper dive into regional data with our exclusive Community Intelligence Reports.  See the impact as of August 2021 with key stats and insights: The Story of August Overall DTC Comparisons Tasting Rooms Wine Club Digital Sales Which region will you examine first? Napa Valley Sonoma Amador Walla Walla Central Coast Mendocino Lodi Lake […]

Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]

Wondering what’s new with Community Benchmark?  We listened to your needs and have enhanced the product in new ways: Recently rolled out: NEW dedicated sections on dashboard for: Digital (Online & Email/Phone), Events, Distribution & Other Sales; allowing you to see a fuller/more complete view of your revenue channels NEW METRICS: Order counts for Online and […]