Category: News

Napa’s Total Tasting Room Trends 2021 vs. 2019 Thru October

Year-to-date, year-over-year data is from 62 tasting rooms across Napa, CA which participate in Community Benchmark. Visitors: Visitors were up 86.2%  vs. last year. (-14.3% vs. 2019) Tasting Room sales: Tasting room sales are up +113.1% vs. last year. (+5.8% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +5% vs. last […]

Amador’s Total Tasting Room Trends 2021 vs. 2019 Thru October

Year-to-date, year-over-year data is from 19 tasting rooms across Amador, CA which participate in Community Benchmark. Visitors: Visitors are up +53.7% vs. last year. (-10% vs. 2019) Tasting Room sales: Tasting room sales are up +34.8%  vs. last year. (+13.9% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +13.1% vs. last […]

Central Coast’s Total Tasting Room Trends 2021 vs. 2019 Thru October

Year-to-date, year-over-year data is from 73 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Visitors: Visitors are up +46.1% vs. last year. (-1.9% vs. 2019) Tasting Room sales: Tasting room sales are up +61.1% vs. last year. (+31.3% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +10.9% […]

Sonoma’s Total Tasting Room Trends 2021 vs. 2019 Thru October

Year-to-date, year-over-year data is from 43 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitors are up +98.3% vs. last year. (-17.8% vs. 2019) Tasting Room sales: Tasting room sales are up +89.2% vs. last year. (+5.8% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +5.8% vs. last […]

Lodi’s Total Tasting Room Trends 2021 vs. 2019 Thru October

Year-to-date, year-over-year data is from 30 tasting rooms across Lodi, CA which participate in Community Benchmark. Visitors: Visitors are up +83.7% vs. last year. (-16.2% vs. 2019) Tasting Room sales: Tasting room sales are up +36.3% vs. last year. (+3.9% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +9% vs. last […]

Walla Walla’s Total Tasting Room Trends 2021 vs. 2019 Thru October

Year-to-date, year-over-year data is from 30 tasting rooms across Walla Walla WA which participate in Community Benchmark. Visitors: Visitors are up +69.8% vs. last year. (+17.9% vs. 2019) Tasting Room sales: Tasting room sales are up +75.3% vs. last year. (+30.6% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +19.2% vs. last […]

Willamette Valley’s Total Tasting Room Trends 2021 vs. 2019 Thru October

Year-to-date, year-over-year data is from 15 tasting rooms across Willamette Valley, OR which participate in Community Benchmark. Visitors: Visitors are up +75.4% vs. last year. (-2% vs. 2019) Tasting Room sales: Tasting room sales are up +47% vs. last year. (+46.4% vs. 2019) Wine Club Total Sales: Wine Club total sales are up +25.1% vs. last […]

Opportunities

September 2021 Product Improvements at Community Benchmark

We are very excited to announce our new Opportunities Tab! The new Opportunities tab highlights your potential growth opportunities calculated as the revenue possible if your TrueTrend were growing at the same rate as your peers on this metric.  This feature in beta and we encourage your feedback (see the link on the Opportunities tab for […]

True Trend Explained

Understanding your True Trend TM Are you growing faster, on-trend, or slower than your peers?  We help you understand your comparative growth with our True Trend. ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers. LEARN MORE at www.CommunityBenchmark.com.

Community Intelligence Reports

Community Intelligence Reports by Region – August 2021

Take a deeper dive into regional data with our exclusive Community Intelligence Reports.  See the impact as of August 2021 with key stats and insights: The Story of August Overall DTC Comparisons Tasting Rooms Wine Club Digital Sales Which region will you examine first? Napa Valley Sonoma Amador Walla Walla Central Coast Mendocino Lodi Lake […]