Year-over-year, Year-to-date January 2023 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -12.6% vs. 2022 (+19.0% vs 2021). Visitors: Visitation YTD was down -13.8% vs. 2022 (+338.1% vs 2021). Tasting Room sales: Tasting room sales YTD were down -10.0% […]
Category: Napa
Napa’s DTC Trends YTD December 2022
Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +7.6% vs. 2021. (+28.7% vs 2020) Visitors: Visitation YTD was down -3.6% vs. 2021. (+90.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.0% vs. […]
Napa’s DTC Trends YTD November 2022
Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.7% vs. 2021. (+27.4% vs 2020) Visitors: Visitation YTD was down -0.2% vs. 2021. (+86.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.8% vs. […]
Napa’s DTC Trends YTD October 2022
Year-over-year, Year-to-date October 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.1% vs. 2021. (+35.9% vs 2020) Visitors: Visitation YTD was up 1.7% vs. 2021. (+97.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.4% vs. […]
Napa’s DTC Trends YTD September 2022
Year-over-year, Year-to-date September 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +11.1% vs. 2021. (+32.6% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+96.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +23.4% vs. […]
Napa’s DTC Trends YTD August 2022
Year-over-year, Year-to-date August 2022 data is from 73 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.0% vs. 2021. (+34.3% vs 2020) Visitors: Visitation YTD was up +3.3% vs. 2021. (+96.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +32.0% vs. […]
Napa’s DTC Trends YTD July 2022
Year-over-year, Year-to-date July 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +16.0% vs. 2021. (+33.3% vs 2020) Visitors: Visitation YTD was up +4.3% vs. 2021. (+93.8 vs 2020) Tasting Room sales: Tasting room sales YTD were up +35.4% vs. […]
Napa’s DTC Trends YTD June 2022
Year-over-year, Year-to-date June 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +14.9% vs. 2021. (+30.9% vs 2020) Visitors: Visitation YTD was up +14.0% vs. 2021. (+102.5% vs 2020) Tasting Room sales: Tasting room sales YTD were up +46.6% […]
Napa’s DTC Trends YTD May 2022
Year-over-year, Year-to-date May 2022 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +21.3% vs. 2021. (+34.8% vs 2020) Visitors: YTD Visitation in May 2022 was up +24.2% vs. 2021. (+105.2% vs 2020) Tasting Room sales: YTD Tasting room sales […]
Napa’s DTC Trends April 2022
April 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +3.5% vs. 2021. (+19.0% vs 2020) Visitors: Visitation in April 2022 was up +26.9% vs. 2021. (+42.9% vs 2020) Tasting Room sales: Tasting room sales in April 2022 were up […]