Year-over-year January 2023 data is from 33 tasting rooms across Woodinville, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are down -4.0% vs. 2022 (+3.8% vs 2021).
Visitors:
Visitation YTD was down -3.1% vs. 2022 (+18.7% vs 2021).
Tasting Room sales:
Tasting Room sales YTD were down -4.7% vs. 2022 (+29.1% vs. 2021).
Wine Club Total Sales:
Wine Club total sales YTD were down -8.5% vs. 2022 (+7.1% vs. 2021).
Digital+:
Phone sales YTD were up +12.4% vs. 2022 (+37.9% vs. 2021). Online sales YTD were down -10.2% vs. 2022 (-33.7% vs. 2021).
* Includes data from Woodinville, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
