Year-over-year January 2023 data is from 56 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +1.1% vs. 2022 (+23.1% vs 2021).
Visitors:
Visitation YTD was down -7.9% vs. 2022 (+391.8% vs 2021).
Tasting Room sales:
Tasting room sales YTD were down -0.2% vs. 2022 (+305.9% vs 2021).
Wine Club Total Sales:
Wine Club total sales YTD were up +5.8% vs. 2022 (+33.8% vs. 2021).
Digital+:
Phone sales YTD were down -7.7% vs. 2022 (-28.7% vs. 2021). Online sales YTD were down -8.2% vs. last year (-29.9% vs. 2021).
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
