Category: Sierra Foothills

Sierra Foothill’s DTC Trends YTD August 2022

  Year-over-year, Year-to-date August 2022 data is from 33 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +2.4% vs. 2021. (+31.5% vs 2020) Visitors: Visitation YTD was up +0.7% vs. 2021. (+63.6% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -1.9% vs. 2021. […]

Sierra Foothill’s DTC Trends YTD July 2022

  Year-over-year, Year-to-date July 2022 data is from 32 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +0.4% vs. 2021. (+30.4% vs 2020) Visitors: Visitation YTD was down -2.5% vs. 2021. (+74.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -4.3% vs. 2021. […]