Year-over-year, Year-to-date January 2023 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are down -12.6% vs. 2022 (+19.0% vs 2021).
Visitors:
Visitation YTD was down -13.8% vs. 2022 (+338.1% vs 2021).
Tasting Room sales:
Tasting room sales YTD were down -10.0% vs. 2022 (+332.1% vs 2021).
Wine Club Total Sales:
Wine Club total sales YTD were down -9.3% vs. 2022 (+12.7% vs. 2021).
Digital+:
Phone sales YTD were down -48.0% vs. 2022 (-52.6% vs. 2021). Online sales YTD were down -19.6% vs. last year (-24.4% vs. 2021).
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
