Year-over-year, Year-to-date December 2022 data is from 33 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark.
Overall DTC:
Overall YTD DTC sales are up +1.7% vs. 2021. (+20.7% vs 2020)
Visitors:
Visitation YTD was down -6.7% vs. 2021. (+30.0% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -2.0% vs. 2021. (+30.6% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +4.7% vs. 2021. (+24.3% vs. 2020)
Digital+:
Phone sales YTD were down -20.0% vs. 2021. (+55.4% vs. 2020). Online sales were down -22.0% vs. 2021. (-62.1% vs. 2020)
* Includes data from Sierra Foothills, CA: Amador & El Dorado.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
