Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +6.7% vs. 2021. (+27.4% vs 2020)
Visitors:
Visitation YTD was down -0.2% vs. 2021. (+86.9% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +12.8% vs. 2021. (+134.5% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +7.8% vs. 2021. (+16.9% vs. 2020)
Digital+:
Phone sales YTD were down -14.8% vs. 2021. (-18.9% vs. 2020). Online sales YTD were down -11.2% vs. last year. (-23.4% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
