Year-over-year, Year-to-date August 2022 data is from 30 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are down -0.9% vs. 2021. (+32.0% vs 2020)
Visitors:
Visitation YTD was down -3.3% vs. 2021. (+89.5% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -5.0% vs. 2021. (+101.7% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +16.3% vs. 2021. (+46.5% vs. 2020)
Digital+:
Phone sales YTD were down -23.2% vs. 2021. (-33.5% vs. 2020). Online sales YTD were down -29.0% vs. last year. (-45.0% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
