Year-over-year, Year-to-date August 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +11.5% vs. 2021. (+43.1% vs 2020)
Visitors:
Visitation YTD was up +6.5% vs. 2021. (+72.0% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were up +10.1% vs. 2021. (+89.8% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +13.6% vs. 2021. (+37.4% vs. 2020)
Digital+:
Phone Sales YTD were down -32.5% vs. 2021. (-55.2% vs. 2020). Online sales YTD were down -5.8% vs. last year. (-32.5% vs. 2020)
* Includes data from Temecula, CA
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
