Year-over-year, Year-to-date August 2022 data is from 58 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +5.9% vs. 2021. (+20.2% vs 2020)
Visitors:
Visitation YTD was up +11.8% vs. 2021. (+107.2% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +12.2% vs. 2021. (+123.0% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +10.1% vs. 2021. (+16.0% vs. 2020)
Digital+:
Phone sales YTD were down -12.4% vs. 2021. (-16.2% vs. 2020). Online sales YTD were down -15.6% vs. last year. (-22.1% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
