Year-over-year, Year-to-date August 2022 data is from 33 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark.
Overall DTC:
Overall YTD DTC sales are up +2.4% vs. 2021. (+31.5% vs 2020)
Visitors:
Visitation YTD was up +0.7% vs. 2021. (+63.6% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -1.9% vs. 2021. (+50.3% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +6.2% vs. 2021. (+32.1% vs. 2020)
Digital+:
Phone sales YTD were down -28.0% vs. 2021. (-62.1% vs. 2020). Online sales were down -20.9% vs. 2021. (-64.8% vs. 2020)
* Includes data from Sierra Foothills, CA: Amador & El Dorado.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
