Year-over-year, Year-to-date August 2022 data is from 131 tasting rooms across Oregon which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales YTD are down -3.4% vs. 2021. (+19.6% vs 2020)
Visitors:
Visitation YTD was down -13.4% vs. 2021. (+20.9% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were up +1.6% vs. 2021. (+57.6% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were down -1.9% vs. 2021. (+13.7% vs. 2020)
Digital+:
Phone Sales YTD were down -10.4% vs. 2021. (-17.6% vs. 2020). Online sales YTD were down -27.4% vs. last year. (-32.5% vs. 2020)
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
