Year-over-year, Year-to-date August 2022 data is from 73 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +14.0% vs. 2021. (+34.3% vs 2020)
Visitors:
Visitation YTD was up +3.3% vs. 2021. (+96.3% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +32.0% vs. 2021. (+166.0% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +15.2% vs. 2021. (+22.0% vs. 2020)
Digital+:
Phone sales YTD were down -15.3% vs. 2021. (-18.7% vs. 2020). Online sales YTD were down -24.3% vs. last year. (-29.5% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
