Year-over-year, Year-to-date August 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +1.4% vs. 2021. (+18.7% vs 2020)
Visitors:
Visitation YTD was up +4.0% vs. 2021. (+72.2% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +3.5% vs. 2021. (+36.3% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were down -1.1% vs. 2021. (+13.3% vs. 2020)
Digital+:
Phone sales YTD were down -25.1% vs. 2021. (-53.4% vs. 2020). Online sales YTD were down -2.5 % vs. last year. (-18.3% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
