Year-over-year, Year-to-date June 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +7.7% vs. 2021. (+19.1% vs 2020)
Visitors:
Visitation YTD was up +29.1% vs. 2021. (+119.0% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +23.0% vs. 2021. (+133.9% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +9.4% vs. 2021. (+14.5% vs. 2020)
Digital+:
Phone sales YTD were down -14.8% vs. 2021. (-14.5% vs. 2020). Online sales YTD were down -20.0% vs. last year. (-25.6% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
