Year-over-year, Year-to-date June 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +14.9% vs. 2021. (+30.9% vs 2020)
Visitors:
Visitation YTD was up +14.0% vs. 2021. (+102.5% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +46.6% vs. 2021. (+175.9% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +15.3% vs. 2021. (+23.3% vs. 2020)
Digital+:
Phone sales YTD were down -14.8% vs. 2021. (-17.9% vs. 2020). Online sales YTD were down -28.4% vs. last year. (-33.8% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
