April 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +13.7% vs. 2021. (+12.1% vs 2020)
Visitors:
Visitation in April 2022 was up +31.0% vs. 2021. (+29.2% vs 2020)
Tasting Room sales:
Tasting room sales in April 2022 were up +28.7% vs. 2021. (+25.9% vs 2020)
Wine Club Total Sales:
Wine Club total sales in April 2022 were up +11.4% vs. 2021. (+19.8% vs. 2020)
Digital+:
Phone/email sales in April 2022 were down -33.4% vs. 2021. (-42.9% vs. 2020). Online sales were up +3.4% vs. last year. (+15.1% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
