March 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +21.9% vs. 2021. (+23.2% vs 2020)
Visitors:
Visitation in March 2022 was up +44.0% vs. 2021. (-2.4% vs 2020)
Tasting Room sales:
Tasting room sales in March 2022 were up +33.4% vs. 2021. (+2.8% vs 2020)
Wine Club Total Sales:
Wine Club total sales in March 2022 were up +13.4% vs. 2021. (+27.3% vs. 2020)
Digital+:
Phone/email sales in March 2022 were down -30.3% vs. 2021. (+3.2%% vs. 2020). Online sales were up +13.8% vs. last year. (+127.4% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
