March 2022 data is from 18 tasting rooms in Amador, CA which participate in Community Benchmark.
Overall DTC:
Overall DTC sales are up +7.9% vs. 2021. (+24.3% vs 2020)
Visitors:
Visitation in March 2022 was up +19.3% vs. 2021. (+36.2% vs 2020)
Tasting Room sales:
Tasting Room sales in March 2022 were up +6.4% vs. 2021. (+35.4% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in March 2022 were up +9.8% vs. 2021. (+33.4% vs. 2020)
Digital+:
Phone/email sales in March 2022 were down -24.6% vs. 2021. (-20.4% vs. 2020). Online sales were down -19.4% vs. last year. (-41.3% vs. 2020)
* Includes data from Amador, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
