February 2022 data is from 65 tasting rooms across Napa, CA which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +124.0% vs. 2021. (-23.2% vs 2020)
Tasting Room sales:
Tasting room sales in February 2022 were up +186.5% vs. 2021. (+17.2% vs 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were up +11.0% vs. 2021. (+22.5% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -19.9% vs. 2021. (+51.0% vs. 2020). Online sales were down -15.9% vs. last year. (+108.2% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
