January 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Visitors:
Visitation in January 2022 was up +158.2% vs. 2021. (-19.2% vs 2020)
Tasting Room sales:
Tasting room sales in January 2022 were up +215.4% vs. 2021. (+26.5% vs 2020)
Wine Club Total Sales:
Wine Club total sales in January 2022 were up +13.0% vs. 2021. (+39.6% vs. 2020)
Digital+:
Phone/email sales in January 2022 were down -47.6% vs. 2021. (+15.6% vs. 2020). Online sales were down -44.6% vs. last year. (+41.7% vs. 2020)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
