Year-to-date, year-over-year data is from a potential 32 tasting rooms across Walla Walla WA which participate in Community Benchmark.
Visitors:
Visitation in 2021 was up +92.1% vs. 2020. (-4.6% YTD 2021 vs 2019)
Tasting Room sales:
Tasting Room sales in 2021 were up +87.4% vs. 2020. (+18.2% vs. 2019)
Wine Club Total Sales:
Wine Club total sales in 2021 were up +18.4% vs. 2020. (+40.4% vs. 2019)
Digital+:
Phone/email sales in 2021 were down -17.6% vs. 2020. (+34.9% vs. 2019). Online sales were down -21.2% vs. last year. (+72.2% vs. 2019)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
