Year-to-date, year-over-year data is from 62 tasting rooms across Napa, CA which participate in Community Benchmark.
Visitors:
Visitors were up +79.5%% vs. last year. (-17.7% vs. 2019)
Tasting Room sales:
Tasting room sales are up +108.4% vs. last year. (+4.7% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +7.4% vs. last year. (+19.2% vs. 2019)
Digital+:
Phone/email sales are down -8.9% vs. last year. (+49.8% vs. 2019). Online sales are down -5.3% vs. last year;(+71% vs. 2019)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
