Year-to-date, year-over-year data is from a potential 73 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Visitors:
Visitation in 2021 was up +28.9% vs. 2020. (-31.1% YTD 2021 vs 2019)
Tasting Room sales:
Tasting Room sales in 2021 were up +72.8% vs. 2020. (+6.3% vs. 2019)
Wine Club Total Sales:
Wine Club total sales in 2021 were up +7.2% vs. 2020. (+13.3% vs. 2019)
Digital+:
Phone/email sales in 2021 were down -5.3% vs. 2020. (+2.2% vs. 2019). Online sales were down -14.8% vs. last year. (+95.6% vs. 2019)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
