Year-to-date, year-over-year data is from 30 tasting rooms across Lodi, CA which participate in Community Benchmark.
Visitors:
Visitors are up +83.7% vs. last year. (-16.2% vs. 2019)
Tasting Room sales:
Tasting room sales are up +36.3% vs. last year. (+3.9% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +9% vs. last year. (+35.2% vs. 2019)
Digital+:
Phone/email sales are down –38.9% vs. last year. (+22.1% vs. 2019). Online sales are down -17%vs. last year. (+234.7% vs. 2019)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
