Year-to-date, year-over-year data is from 19 tasting rooms across Amador, CA which participate in Community Benchmark.
Visitors:
Visitors are up +53.7% vs. last year. (-10% vs. 2019)
Tasting Room sales:
Tasting room sales are up +34.8% vs. last year. (+13.9% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +13.1% vs. last year. (+34.8% vs. 2019)
Digital+:
Phone/email sales are down -43.1% vs. last year. (+74.7% vs. 2019). Online sales are down -54.5% vs. last year. (130.6% vs. 2019)
* Includes data from Amador, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
