Author: John Keleher

Amador Town Hall With Community Benchmark & WISE Academy

Navigating 2021  A Compass To Grow DTC sales Including Key Amador Insights To Date Thursday May 20th @ 9:00 AM ~ A Virtual Conversation ~ Please join Amador Vintners Association, John Keleher, Founder, Nick Rood, Member Executive at Community Benchmark, and the WISE Academy for a data driven and lively conversation on how wineries overall […]

Wineshipping Presents State Of 2021

Navigating 2021  A Compass To Grow DTC sales Including Key Insights To Date Thursday June 3rd @ 10:00 AM ~ A Virtual Conversation ~ Please join John Keleher, Founder, Nick Rood, Member Executive at Community Benchmark, the WISE Academy , and Wineshipping for a data driven and lively conversation on how wineries overall and specifically […]

PRWCA Sponsored Town Hall With Community Benchmark & WISE Academy

Navigating 2021  A Compass To Grow DTC sales Including Key Paso & Central Coast Insights To Date Wednesday April 28th @ 9:00 AM ~ A Virtual Conversation ~ Please join John Keleher, Founder, Nick Rood, Member Executive at Community Benchmark, and the WISE Academy for a data driven and lively conversation on how Paso & […]

Special Update: August Regional Visitation Differences

For details in any of the following regions: Sonoma Valley Paso & Central Coast Amador

Software Google Search

You asked…we’re ON it! v2 of Community Benchmark to roll out in January 2020

Knowing where your tasting room stands relative to your peers is key.  We’ve been listening to the requests you’ve made to make Community Benchmark even more useful as a strategic tool.  Hold on to your hats ladies and gents, because good things are just around the corner! Here is a quick sneak peek: 1) Total […]

Nick Rood

Member Executive Nick Rood Joins Community Benchmark Team

NAPA, CALIFORNIA DECEMBER 2019. The Community Benchmark team is very excited to introduce our new Member Executive, Nick Rood. His curiosity in the wine world was first piqued when his family started their own high-end label in 2005.  Since then, he has helped with everything from establishing a vineyard, to making the wine, to selling […]

Getting Better Every Day. Making Marketing More Effective with Data and Experiments

Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]

Paso Robles

4 Ways Data Helps Wine Associations Improve Business

“What gets measured gets improved.” – Peter Drucker, iconic management consultant, educator and author In a 2017 article in The Economist, the paper’s editors called data “the world’s most valuable resource,” an idea evidenced by the fact that the five most-valuable publicly traded firms in the world—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—are […]

How to Use Data to Improve Tasting Room Margins

Data from the first half of 2019 shows that conversions may be trending lower, but that doesn’t mean you can’t increase total sales. Mike Giese, of San Luis Obispo’s Tolosa Winery, recently noticed an interesting—and vaguely concerning—trend in regard to visitors to the winery’s tasting room. “We’re still seeing a solid number of guests, but […]

Build Measure Learn

7 Keys To Data Smart Experimentation In Your DTC Operation

Cue the team meeting on a bright morning full of promise:  “Okay team, this week we are focusing on ____ to improve sales…” It’s a scene all too familiar to tasting room managers and winery owners — picking something new to increase sales (or club signups/visitation/Yelp ratings) in your tasting room.  But how do you […]