Author: John Keleher

You asked…we’re ON it! v2 of Community Benchmark to roll out in January 2020

Knowing where your tasting room stands relative to your peers is key.  We’ve been listening to the requests you’ve made to make Community Benchmark even more useful as a strategic tool.  Hold on to your hats ladies and gents, because good things are just around the corner! Here is a quick sneak peek: 1) Total […]

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Member Executive Nick Rood Joins Community Benchmark Team

NAPA, CALIFORNIA DECEMBER 2019. The Community Benchmark team is very excited to introduce our new Member Executive, Nick Rood. His curiosity in the wine world was first piqued when his family started their own high-end label in 2005.  Since then, he has helped with everything from establishing a vineyard, to making the wine, to selling […]

Getting Better Every Day. Making Marketing More Effective with Data and Experiments

Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]

Paso Robles

4 Ways Data Helps Wine Associations Improve Business

“What gets measured gets improved.” – Peter Drucker, iconic management consultant, educator and author In a 2017 article in The Economist, the paper’s editors called data “the world’s most valuable resource,” an idea evidenced by the fact that the five most-valuable publicly traded firms in the world—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—are […]

How to Use Data to Improve Tasting Room Margins

Data from the first half of 2019 shows that conversions may be trending lower, but that doesn’t mean you can’t increase total sales. Mike Giese, of San Luis Obispo’s Tolosa Winery, recently noticed an interesting—and vaguely concerning—trend in regard to visitors to the winery’s tasting room. “We’re still seeing a solid number of guests, but […]

Build Measure Learn

7 Keys To Data Smart Experimentation In Your DTC Operation

Cue the team meeting on a bright morning full of promise:  “Okay team, this week we are focusing on ____ to improve sales…” It’s a scene all too familiar to tasting room managers and winery owners — picking something new to increase sales (or club signups/visitation/Yelp ratings) in your tasting room.  But how do you […]

Sean Roth

Lead Lagunitas Software Engineer Joins Community Benchmark Team

NAPA, CALIFORNIA JULY 2019. The Community Benchmark team is excited to introduce our new Software Engineer/Lead Full Stack Developer, Sean Roth. He brings his five year history as a Software Engineer with Lagunitas to Community Benchmark. Sean will serve as a key pillar in leading software development and architecture of new features to fulfill our […]

Harvard MBA Joins Community Benchmark Team as Director of Member Success

NAPA, CALIFORNIA JULY 2019. The Community Benchmark team is excited to introduce our new Director of Member Success, Todd Keleher. He excels with strategic development, marketing execution, and operations leader with over 20 years of consulting and operating experience in the technology industry. Todd earned a B.S. degree from Purdue University (with Honors) and an […]

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May 2019 Newsletter & Monthly Regional Summary

Happy May Day!  Remember the childhood days of putting flowers on your neighbor’s doors to mark the first day of May?  Imagine the smiles if you changed it up to a bottle instead! Plus today is the ideal day to enter your tasting room stats in Community Benchmark and identify opportunities to improve your sales tomorrow. Monthly Regional Summary […]

April 2019 Newsletter & Success at SFLuxe 2019 Wineries Boot Camp!

Happy April 1st….clearly you are not a fool today because you care enough to open and read this newsletter!  Haha!   Today is the ideal day to enter yourtasting room stats and identify opportunities to improve your sales tomorrow! Monthly Regional Summary We hope you find the year over year regional community benchmarks below valuable for Community Benchmark visitation and sales. * How to […]