We are very excited to announce our new Opportunities Tab! The new Opportunities tab highlights your potential growth opportunities calculated as the revenue possible if your TrueTrend were growing at the same rate as your peers on this metric.  This feature in beta and we encourage your feedback (see the link on the Opportunities tab for […]

How much does your specific location affect your sales?  What are your neighbors able to accomplish for sales, visitation, purchase conversion and club sign ups? Tasting Rooms in Paso Robles can now refine their comparative set with Community Benchmark using the new sub-region filter.  Paso Robles can now filter by West, East and Adelaida Rd.  […]

Want to dial in your comparisons with other wineries by visitor style, average monthly visitors, tasting fee, case production size and average bottle price?  Excellent! You can now save a default set of the filters so that each time you log in to Community Benchmark you are getting exactly the relevant community data that you […]

  We build Community Benchmark so that our members can see where they stand among their peers and use those insights to make data-driven business and operations decisions. We’re excited to announce three more filters in addition to Visitor Style to help members dial in their peer set even further: Average Bottle Price, Case Production […]

  John presented to the Napa Valley Vintners last month about how Tasting Rooms can employ “data-ism” — essentially how using data and analysis to confirm or deny your business strategies is the key to effective tasting room management. So first things first, what better than to be able to review your data for a given […]

We are delighted to launch our monthly snapshot where we will share monthly regional stats, info about new features, links to blog posts, and other interesting Benchmark tidbits! Monthly Regional Summary  February 2018 vs February 2017 Year over Year Change by Region NEW FEATURE – YEAR OVER YEAR DASHBOARD Year over year data right on […]

You asked for it, and we heard you! We’ve added our first filter for Visitor Style: Public or By Appointment. Open the new Community Filters menu on the Community Benchmark dashboard, make a selection and start filtering your Community data set based on Visitor Style. You’ll see the number of tasting rooms in the filtered […]

We added an exciting new feature this week, built right into the Community Benchmark dashboard: year-over-year views of key Tasting Room stats. This means that as soon as members enter their data each month, they’ll instantly see how each month’s numbers compare to the same month last year AND to their community. For current members, […]

We’re Building the Community Benchmark Team! Greetings friends! This time last year we were a bare skeleton crew of a genius coder, a brilliant intern, and a guy with a crazy idea about benchmarking (that’s me). We’re happy to share that we’ve more than doubled our team and are blasting off in 2018 — we’ve […]