Year-over-year January 2023 data is from 128 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -13.3% vs. 2022 (+0.6% vs 2021) Visitors: Visitation YTD was down -26.1% vs. 2022 (-4.3% vs 2021) Tasting Room sales: Tasting Room sales YTD were down -14.9% vs. 2022 (+13.7% […]
Category: Oregon
Oregon’s DTC Trends YTD December 2022
Year-over-year, Year-to-date December 2022 data is from 136 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -1.3% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was down -14.0% vs. 2021. (+17.2% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -2.1% vs. 2021. […]
Oregon’s DTC Trends YTD November 2022
Year-over-year, Year-to-date November 2022 data is from 136 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -2.4% vs. 2021. (+19.8% vs 2020) Visitors: Visitation YTD was down -13.0% vs. 2021. (+19.1% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -0.1% vs. 2021. […]
Oregon’s DTC Trends YTD October 2022
Year-over-year, Year-to-date October 2022 data is from 136 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -1.2% vs. 2021. (+23.1% vs 2020) Visitors: Visitation YTD was down -14.4% vs. 2021. (+15.6% vs 2020) Tasting Room sales: Tasting Room sales YTD were up 0.3% vs. 2021. […]
Oregon’s DTC Trends YTD September 2022
Year-over-year, Year-to-date September 2022 data is from 134 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -0.9% vs. 2021. (+24.4% vs 2020) Visitors: Visitation YTD was down -12.6% vs. 2021. (+21.6% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +2.4% vs. 2021. […]
Oregon’s DTC Trends YTD August 2022
Year-over-year, Year-to-date August 2022 data is from 131 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -3.4% vs. 2021. (+19.6% vs 2020) Visitors: Visitation YTD was down -13.4% vs. 2021. (+20.9% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +1.6% vs. 2021. […]
Oregon’s DTC Trends YTD July 2022
Year-over-year, Year-to-date July 2022 data is from 132 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -3.1% vs. 2021. (+28.2% vs 2020) Visitors: Visitation YTD was down -10.6% vs. 2021. (+37.5% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +3.8% vs. 2021. […]
Oregon’s DTC Trends YTD June 2022
Year-over-year, Year-to-date June 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -0.9% vs. 2021. (+32.1% vs 2020) Visitors: Visitation YTD was down -7.1% vs. 2021. (+43.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +7.8% vs. 2021. […]
Oregon’s DTC Trends YTD May 2022
Year-over-year, Year-to-date May 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are similar to +0.1% vs. 2021. (+30.6% vs 2020) Visitors: YTD Visitation in May 2022 was down -2.7% vs. 2021. (+54.9% vs 2020) Tasting Room sales: YTD Tasting Room sales in May […]