Please join us for a data-driven and lively conversation on how wineries are succeeding in the current economic and social environment: Navigating Uncharted Waters: A compass to grow DTC sales Thursday, December 3, 10:00 a.m. to 11:00 a.m. PT ~ A Virtual Conversation Please join Nick Rood, Member Executive at Community Benchmark, Lesley Berglund, Co-Founder of the WISE Academy, and Mark […]

We love hearing from our members!   This feedback is from wineries big and small across multiple regions including Sonoma, Amador, Paso Robles and more! “Comunity Benchmark has allowed us to better differentiate growth for Paso Robles and the “true growth” of our brand. Previously, we could not identify if we were really improving in attracting […]

For details in any of the following regions: Sonoma Valley Paso & Central Coast Amador

Knowing where your tasting room stands relative to your peers is key.  We’ve been listening to the requests you’ve made to make Community Benchmark even more useful as a strategic tool.  Hold on to your hats ladies and gents, because good things are just around the corner! Here is a quick sneak peek: 1) Total […]

NAPA, CALIFORNIA DECEMBER 2019. The Community Benchmark team is very excited to introduce our new Member Executive, Nick Rood. His curiosity in the wine world was first piqued when his family started their own high-end label in 2005.  Since then, he has helped with everything from establishing a vineyard, to making the wine, to selling […]

Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]

“What gets measured gets improved.” – Peter Drucker, iconic management consultant, educator and author In a 2017 article in The Economist, the paper’s editors called data “the world’s most valuable resource,” an idea evidenced by the fact that the five most-valuable publicly traded firms in the world—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—are […]

Data from the first half of 2019 shows that conversions may be trending lower, but that doesn’t mean you can’t increase total sales. Mike Giese, of San Luis Obispo’s Tolosa Winery, recently noticed an interesting—and vaguely concerning—trend in regard to visitors to the winery’s tasting room. “We’re still seeing a solid number of guests, but […]

Cue the team meeting on a bright morning full of promise:  “Okay team, this week we are focusing on ____ to improve sales…” It’s a scene all too familiar to tasting room managers and winery owners — picking something new to increase sales (or club signups/visitation/Yelp ratings) in your tasting room.  But how do you […]

NAPA, CALIFORNIA JULY 2019. The Community Benchmark team is excited to introduce our new Software Engineer/Lead Full Stack Developer, Sean Roth. He brings his five year history as a Software Engineer with Lagunitas to Community Benchmark. Sean will serve as a key pillar in leading software development and architecture of new features to fulfill our […]