Year-over-year, Year-to-date September 2022 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +1.7% vs. 2021. (+32.5% vs 2020)
Visitors:
Visitation YTD was up +0.5% vs. 2021. (+84.8% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -5.4% vs. 2021. (+86.3% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +12.6% vs. 2021. (+42.1% vs. 2020)
Digital+:
Phone sales YTD were down -18.3% vs. 2021. (-37.9% vs. 2020). Online sales YTD were down -23.0% vs. last year. (-38.3% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
