Napa Valley, CA (January, 2024) – Community Benchmark announced today a partnership with Napa Valley Vintners (NVV), the official trade and marketing organization for the Napa Valley American Viticultural Area (AVA) representing more than 550 wineries in Napa Valley. Community Benchmark will work with Napa Valley wineries to help them and their members find growth opportunities through coordinated comparison with their peers.
Founded by John Keleher, the platform uses proprietary algorithms to measure the relative success of tasting rooms within a geographic area, and, through a private website, anonymously shares personalized, actionable metrics. The NVV has partnered with Community Benchmark to bring this intelligence to all vintner members of the organization. Additionally, the NVV will gain insights and comparative analysis on the unique wine consumer sales trends of Napa Valley
“We are very excited to be working with the NVV to help each member winery and the Wine Alliance make better business decisions based on complete information,” says Founder, John Keleher. “Having access to benchmarking insights is standard in other industries, and I’m very impressed with the NVV for their leadership in ushering a new era to Napa Valley and the wine industry.”
In the coming months, the NVV will work with its winery members to ensure a critical mass of wineries participate with Community Benchmark to ensure sample success. The initial sign up period for wineries runs through May 2024.
ABOUT NAPA VALLEY VINTNERS
Established in 1944, the Napa Valley Vintners (NVV) is a renowned nonprofit trade association that champions the excellence of Napa Valley wines. With a committed membership of 539 vintners, NVV is dedicated to producing wines of unparalleled quality, leading with environmental stewardship, and safeguarding the unique beauty of their region.