Year-over-year January 2023 data is from 128 tasting rooms across Oregon which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales YTD are down -13.3% vs. 2022 (+0.6% vs 2021)
Visitors:
Visitation YTD was down -26.1% vs. 2022 (-4.3% vs 2021)
Tasting Room sales:
Tasting Room sales YTD were down -14.9% vs. 2022 (+13.7% vs 2021)
Wine Club Total Sales:
Wine Club total sales YTD were down -2.2% vs. 2022 (+13.3% vs. 2021)
Digital+:
Phone Sales YTD were down -51.4% vs. 20212 (-60.3% vs. 2021). Online sales YTD were down -43.2% vs. last year (-57.3% vs. 2021).
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
