Year-over-year, Year-to-date December 2022 data is from 27 tasting rooms in Temecula which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up + 7.2% vs. 2021. (+38.4% vs 2020)
Visitors:
Visitation YTD was up +4.5% vs. 2021. (+48.5% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were up +3.2% vs. 2021. (+63.9% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +7.4% vs. 2021. (+34.8% vs. 2020)
Digital+:
Phone Sales YTD were down -2.4% vs. 2021. (-41.1% vs. 2020). Online sales YTD were down -0.6% vs. last year. (-26.2% vs. 2020)
* Includes data from Temecula, CA
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
