Year-over-year, Year-to-date November 2022 data is from 136 tasting rooms across Oregon which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales YTD are down -2.4% vs. 2021. (+19.8% vs 2020)
Visitors:
Visitation YTD was down -13.0% vs. 2021. (+19.1% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -0.1% vs. 2021. (+49.1% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +0.3% vs. 2021. (+18.1% vs. 2020)
Digital+:
Phone Sales YTD were down +9.8% vs. 2021. (-18.4% vs. 2020). Online sales YTD were down -26.5% vs. last year. (-36.9% vs. 2020)
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
