Year-over-year, Year-to-date July 2022 data is from 25 tasting rooms in Temecula which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +12.8% vs. 2021. (+46.5%% vs 2020)
Visitors:
Visitation YTD was up +8.6% vs. 2021. (+87.5% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were up +12.2% vs. 2021. (+103.5% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +17.1% vs. 2021. (+44.8% vs. 2020)
Digital+:
Phone Sales YTD were down -34.7% vs. 2021. (-54.5% vs. 2020). Online sales YTD were down -3.8% vs. last year. (-31.5% vs. 2020)
* Includes data from Temecula, CA
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
