Year-over-year, Year-to-date May 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +16.0% vs. 2021. (+24.6% vs 2020)
Visitors:
YTD Visitation in May 2022 was up +23.7% vs. 2021. (+68.4% vs 2020)
Tasting Room sales:
YTD Tasting room sales in May 2022 were up +19.6% vs. 2021. (+38.7% vs 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +9.6% vs. 2021. (+20.2% vs. 2020)
Digital+:
YTD Phone/email sales in May 2022 were down -32.1% vs. 2021. (-50.6% vs. 2020). Online sales were up +3.4% vs. last year. (-5.3% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
