Year-over-year, Year-to-date May 2022 data is from 7 tasting rooms across Lake County, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +21.3% vs. 2021. (+34.8% vs 2020)
Visitors:
YTD Visitation in May 2022 was up +24.2% vs. 2021. (+105.2% vs 2020)
Tasting Room sales:
YTD Tasting room sales in May 2022 were up +19.2% vs. 2021. (+153.9% vs 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +17.4% vs. 2021. (+24.8% vs. 2020)
Digital+:
YTD Phone/email sales in May 2022 were down -11.9% vs. 2021. (-12.0% vs. 2020). Online sales were down -11.3% vs. last year. (+21.7% vs. 2020)
* Includes data from Lake County, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
