Year-to-date, year-over-year data is from 73 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Visitors:
Visitors are up +36.4% vs. last year. (-7.3% vs. 2019)
Tasting Room sales:
Tasting room sales are up +57.5% vs. last year. (+30.6% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +9.3% vs. last year. (+24.6% vs. 2019)
Digital+:
Phone/email sales are down -20.8% vs. last year. (+18% vs. 2019). Online sales are down -8.9% vs. last year. (+76.5% vs. 2019)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
