Year-to-date, year-over-year data is from 43 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Visitors:
Visitors are up +98.3% vs. last year. (-17.8% vs. 2019)
Tasting Room sales:
Tasting room sales are up +89.2% vs. last year. (+5.8% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +5.8% vs. last year. (+24.1% vs. 2019)
Digital+:
Phone/email sales are down -6.6% vs. last year. (+38.3% vs. 2019). Online sales are down -7%vs. last year. (+84% vs. 2019)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
