Year-to-date, year-over-year data is from 73 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Visitors:
Visitors are up +46.1% vs. last year. (-1.9% vs. 2019)
Tasting Room sales:
Tasting room sales are up +61.1% vs. last year. (+31.3% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +10.9% vs. last year. (+24.7% vs. 2019)
Digital+:
Phone/email sales are down -22.5% vs. last year. (+17.2% vs. 2019). Online sales are down -11.9%vs. last year. (+68.7% vs. 2019)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
